Boom Bowl is a Poke take-out restaurant with a friendly personality. The identity for this project is based on the visual representation of the ingredient-mixing culture, hand in hand with the practicality and personalization of the poke. We created a dynamic typography based on Lab Grotesque by Letters From Sweden with a point based system including four icons working individually and representing the components that constitute the dish: base, protein, toppings, and dressings. The icons' face elements were designed to match with the typographic dot system. The resulting logo generates variants claiming advantage of its typographic versatility.
- Project Roles
- Art Director, Designer, Type Designer
- Boom Bowl
- Brand Strategy, Packaging Design, Type Design
- Brand Identity, Packaging
- Project Industries