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Boom Bowl

Boom Bowl is a Poke take-out restaurant with a friendly personality. The identity for this project is based on the visual representation of the ingredient-mixing culture, hand in hand with the practicality and personalization of the poke. We created a dynamic typography based on Lab Grotesque by Letters From Sweden with a point based system including four icons working individually and representing the components that constitute the dish: base, protein, toppings, and dressings. The icons' face elements were designed to match with the typographic dot system. The resulting logo generates variants claiming advantage of its typographic versatility.

Project Roles
Art Director, Designer, Type Designer
Company
Boom Bowl
Skills
Brand Strategy, Packaging Design, Type Design
Media
Brand Identity, Packaging
Project Industries
Restaurant
Boom Bowl
Boom Bowl
Boom Bowl
Boom Bowl
Boom Bowl
Boom Bowl
Boom Bowl