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Vitamin Water Package Design Refresh
A design exploration looking to reinvent a classic — I was asked to explore options for a refresh of VitaminWater’s packaging. The goal was to find something that felt new, but was still instantly recognizable as the iconic VitaminWater brand. This page shows some of the rough work that came out of the process. The design at the top of this page was rolled out in limited markets.
- Project Roles
- Designer
- Company
- Victors & Spoils
- Skills
- Adobe Illustrator, Packaging Design
- Media
- Packaging
- Project Industries
- Beverage
