North Peak Beer Packaging & Identity Design

Packaging design, naming and point-of-purchase for a northwoods microbrewery — North Peak, one of the most successful brewpubs in northern Michigan, was about to make its beer available in stores for the first time and needed some shelf presence to make that happen. The pub itself has a sort of old-timey log cabin vibe, so we made something that would fit right in with all those woodsy beers you’d see back in the day, right down to the classic stubby bottle.