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PETCO: Natural Neighborhood Shop

Concept Ideation, Art Direction, Branding + Logo Design. Launch campaign for PETCO’s “Natural Neighborhood Shop”, a natural pet store within a store. The campaign featured benefits of feeding pets natural foods while introducing PETCO as the largest natural and organic destination hidden in plain sight. To further spread the word that PETCO has the largest selection of natural and organic pet foods, we developed nationwide events featuring pet experts who educated owners on the benefits of a natural pet diet, gave samples, and conducted healthy pet activities like doggie yoga classes (yes, that's a thing).

Project Roles
Art Director, Designer, Strategist
Company
Petco
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Creative Strategy, Design, Print
Media
Advertising, Brand Identity, Commercials - Video, Logos, Photography, Retail Designs
Project Industries
Advertising, Retail
PETCO: Natural Neighborhood Shop
PETCO: Natural Neighborhood Shop
PETCO: Natural Neighborhood Shop
PETCO: Natural Neighborhood Shop
PETCO: Natural Neighborhood Shop
PETCO: Natural Neighborhood Shop
PETCO: Natural Neighborhood Shop