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Hulu | We See You

2019 finally saw the major rise in female empowerment campaigns. Hulu was not one to hold back. We wanted something daring that would lead into a year-long female sports campaign. We went with the campaign slogan We See You with the end tag of See Her in a Different way. Telling the viewer that they dive deeper into women’s history and achievements on Hulu. Kicking off on Women’s International Day the campaign hit on-channel, digital, and social markets. Hulu wanted to celebrate the rise in awareness of women’s sports. We decided to be as edgy as they’d let us with a campaign that focused on turning derogatory phrases most commonly associated with females into powerful anthems.

Project Roles
Art Director, Content Producer, Creative Director, Director, Strategist
Company
Hulu
Skills
Art Direction, Copywriting, Creative Direction, Post-Production, Producing
Media
Commercials - Video
Project Industries
Advertising, Entertainment, Media, Sports, Technology
Hulu | We See You
Hulu | We See You
Hulu | We See You
Hulu | We See You
Hulu | We See You
Hulu | We See You
Hulu | We See You
Hulu | We See You
Hulu | We See You
Hulu | We See You