Su Wen Skincare
Su Wen is an entrepreneurship project I created as my thesis project at the SVA
MFA Design program. Inspired by the ancient Chinese people's skincare ingredients, I created 5 main products, including herbal cleanse gel, toner, serum, lotion, and cream using different herbal recipes. Su Wen aims at bringing back the best skincare products to the contemporary world and introducing them to the western market.
The name of my brand came from this book called Su Wen, it is part of the most ancient book in China, Huang Di Nei Jing. “Su Wen” means being curious and finding the answer through observing the world.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Art Direction
- Brand Identity, Packaging, Product Designs
- Project Industries