Hard Rock Hotel and Casino: Projected Content
Produced at Radical Media NYC this epic endeavor required conceptualize, design and creative direct one full hour of looping content at grand scale including 2d animation, photography, video, projection mapping visuals, CG Motion Graphics and typography to be mapped and displayed by 16 4K projectors on the walls of the newly opened Hard Rock Hotel and Casino in Atlantic City. This 24 hour looping run of show was first presented during the HRC grand opening and became a permanent attraction of the place.
I was the project's Creative Director and had the pleasure to work with an elite team of 9 artists including CG artists, illustrators, art directors, AE animators, technologists and producers.
- Project Roles
- Animator, Creative Director, Designer
- Radical Media
- Compositing, Creative Direction, Creative Research, Creative Strategy, Design, Editing, Motion
- Branded Content
- Project Industries
- Entertainment, Real Estate