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Cold Lyrics

Long ago Sprite cemented its place in hip-hop, and today it continues to be a key part of the brand’s DNA. For over 30 years, Sprite has supported and embraced the hip-hop community through collaborations with legendary icons and contemporary greats, such as A Tribe Called Quest, Pete Rock & C.L. Smooth, Grandmaster Flash, 2Pac, Notorious B.I.G., Drake, Nas, J. Cole and many more. In the summer of 2017, cool, crisp, refreshing lemon-lime Sprite got a bit cooler with the help of six emerging rappers for the Summer Sprite Cold Lyrics Series. Starting in June, limited-edition Sprite packaging began featuring lyrics from Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G. Each artist was carefully selected due to their unique perspective and reputation for staying true to themselves. This rise of self-made artists on SoundCloud has always provided a hopeful and exciting opportunity for young musicians to stay true to their style and throughout the remainder of the summer, Sprite dropped the full tracks featured on each can as well as a selection of new releases by up and comers.

Project Roles
Content Strategist, Copywriter, Producer
Company
SoundCloud
Skills
Art Direction, Content Strategy, Copywriting, Post-Production, Project Management
Media
Branded Content, Music
Project Industries
Beverage, Music
Cold Lyrics
Cold Lyrics
Cold Lyrics
Cold Lyrics
Cold Lyrics
Cold Lyrics
Cold Lyrics