India’s largest rideshare company was expanding to Australia and the UK. They asked us to refresh their brand, define their visual style, and introduce the product to an already crowded space.
We decided to break away from the cold “point A to point B” stock approach of the category. Inspired by Ola’s down-to-earth qualities we crafted a colorful world where Ola is a dependable partner that cares just as much about how you get there as it does about your destination.
The following offer video and assets introduced the brand to the UK.
- Project Roles
- Art Director, Designer
- Ola Rideshare
- Art Direction, Stop Motion
- Commercials - Video
- Project Industries