The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

×
BUCHANAN'S: ES NUESTRO MOMENTO

OUR CHALLENGE WAS TO POSITION BUCHANAN'S WHISKY AT THE CENTRE OF HISPANIC CULTURE IN THE UNITED STATES. WE CREATED AN OVERARCHING CAMPAIGN WITH THE CALL TO ACTION 'ES NUESTRO MOMENTO' (IT'S OUR TIME) TO DIRECTLY ACKNOWLEDGE THE CHANGING FACE OF AMERICA. ES NUESTRO MOMENTO ILLUSTRATED THE SENSE OF INCLUSIVITY AND PRIDE THAT COMES WITH BEING LATINO IN THE UNITED STATES TODAY. AFTER RECENT COLLABORATIONS WITH PHARRELL WILLIAMS AND JUSTIN BIEBER COLOMBIAN POP STAR J BALVIN WAS RECRUITED TO FRONT THE CAMPAIGN. HE EPITOMISES THE HEIGHTS THAT LATINOS CAN SCALE, NOT JUST IN THE U.S. BUT ACROSS THE ENTIRE WORLD. THE CAMPAIGN WAS LEAD BY TV AND OUTDOOR TO INTRODUCE THE NEW BRAND POSITIONING.

Project Roles
Copywriter
Skills
Copywriting
Media
Advertising, Sound Mixing
Project Industries
Advertising, Music
BUCHANAN'S: ES NUESTRO MOMENTO
BUCHANAN'S: ES NUESTRO MOMENTO