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Zyrtec Muddlevention

We created a social campaign that came out of Muddle No More TV that asked friends of allergy suffers to point out all of the embarrassing and awkward things they do while in the throes of an allergy attack. What followed was the most successful social media campaign for Zyrtec to date.

Project Roles
JWT New York
Conceptual, Copywriting
Social Media Content, Social Media Copy
Zyrtec Muddlevention