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Oscars x Walmart Integrated Campaign

During the Oscars, Walmart launched a campaign featuring a handful of Hollywood's most notable stylists. But this time they weren't dressing the stars, they were curating looks for the most important Hollywood players...the crew. We created a social program across channels (IG, FB,TW) that created buzz leading up to the big night, gave people the opportunity to shop the looks during broadcast and put behind-the-scenes crew members in the spotlight.

Project Roles
Conceptual, Copywriting
Social Media Content, Social Media Copy
Oscars x Walmart Integrated Campaign