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Nike: Young Athletes

Millions of kids are passionate fans of Nike gear and athletes–but there'd never been a channel specifically for them. The launch of @nikeyoungathletes gave every kid the chance to submit a video and earn the real-life title of Nike Young Athlete in the process.

Project Roles
Copywriter, Creative Director
AKQA Portland
Copywriting, Creative Direction
Social Media Content
Project Industries
Advertising, Sports