Lincolncenter.org Website Updates

I worked on a variety of design updates for LincolnCenter.org’s website featuring a refreshed Calendar Page with an improved use of filters, new Genre Pages, a revised Homepage and new Lincoln Center Tour Show Pages solving for multiple dates and improved ease of use. These updates offer culture lovers a much more curated and editorial experience to navigate events, performances and artists. They helped the organization be viewed as relevant and accessible to a millennial audience as well without alienating their loyal patrons. My Role: Art Direction, UI/UX Design, Rapid Interactive Prototyping, Presented designs to leadership, Visual QA Client: Lincoln Center for the Performing Arts