Vaseline: The Healing Project
In partnership with Direct Relief, The Vaseline Healing Project is an aid effort to provide dermatological care, Vaseline® products & medical supplies, and skin health training needed to help heal the skin of people affected by poverty or emergencies around the world. The Vaseline Healing Project was launched in 2015, currently reaching over 2.5 Million people across 61 countries, through product donations, healing missions and training programs.
When Vaseline launched their first social mission—The Vaseline Healing Project—they asked us to help raise awareness of the aid efforts being done in partnership with Direct Relief and Viola Davis. Through dynamic storytelling, we drove an emotional connection to key target segments, showing consumers that Vaseline Jelly is healing the skin of millions worldwide.
We generated awareness of The Healing Project and Vaseline Core lotions by driving an emotional connection with key target segments. Followed by creative that tells the “field to home” story connecting THP to the Vaseline Jelly and core products; highlighting how the Vaseline Jelly used in our aid efforts with Direct Relief is the same product that you love and trust at home.
- Project Roles
- Animator, Art Director, Art Producer, Content Producer, Content Strategist, Editor (Brand/Content), Retoucher, Set Designer
- Adobe Illustrator, Adobe Photoshop, Brand Strategy, Conceptual, Content Strategy, Design, Digital, Mobile, Motion, Post-Production, Retouching, Social, Social Media Strategy , Stop Motion
- Advertising, Brand Identity, Branded Content, GIFs, Products - Digital, Products - Physical, Social Media Content
- Project Industries
- Advertising, Beauty, Education, Health/Pharma, International