Vaseline Lip Tins
Vaseline had an exciting ask: raise awareness of their new covetable, retro-inspired Lip Tins. Inspired by the iconic packaging, we gave them a Pop Art style social campaign. Drive that “Gotta Have It” factor by boldly showing off the iconic, desirable packaging and tying Lip Tins with Vaseline’s heritage of healing, highlighting that Lip Tins can truly heal dry lips.
Introduce the full line to our community by positioning them as trendy pieces of Pop Art, literally putting them on a pedestal, showing them off them like pieces of art in a Pop Art inspired gallery.
- Project Roles
- Animator, Art Director, Art Producer, Content Producer, Content Strategist, Editor (Brand/Content), Retoucher, Set Designer
- Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Content Strategy, Design, Digital, Mobile, Motion, Post-Production, Retouching, Social, Social Media Strategy , Stop Motion
- Advertising, Brand Identity, Branded Content, GIFs, Products - Physical, Social Media Content, Storyboards
- Project Industries
- Advertising, Beauty, Packaged Goods, Retail