STELLA ARTOIS THE WATER CLOUDS
Mother and Stella Artois created a public art installation that visualizes the impact of the “Buy A Lady A Drink” campaign to help end the global water crisis. The Water Clouds by Stella Artois filled the Oculus at the World Trade Center with 230,000 bubbles, each representing someone in the developing world who gained access to clean water as a result of the campaign.
Throughout the day, New Yorkers could add a bubble to the installation after purchasing a Limited-Edition Stella Artois Chalice at a nearby kiosk.
Each Chalice sold helped Water.org provide five years of clean water for one person in the developing world. The installation itself set Instagram ablaze, spreading our message to millions.
I was apart of the team that conceived this, as well as other ideas for the "Buy a Lady a Drink" campaign.
- Project Roles
- Art Director
- Mother New York
- Art Direction
- Advertising, Installations