TARGET "MORE IN STORE"
Target decided to completely change their business model to create and offer more in-house brands. They came to us with the unique challenge of launching 4 new brands in one season under the Target umbrella. This came to life in social, Vogue takeovers, and a series of spots that introduced the world not only to the brands but to the shift within Target that was bringing consumers "More in Store."
- Project Roles
- Art Director
- Mother New York
- Art Direction, Creative Direction, Styling