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American Express GOLD CARD PEI KETRON

An American Express Gold Card spot featuring photographer Pei Ketron. We wanted to revamp the idea of who a Gold Card member is by featuring real members who do incredible things using their card. From Pei to veteran Nat Geo photographer Paul Nicklen we shot a series of spots that highlighted the way in which these members use their card.

Project Roles
Art Director, Copywriter
Company
Ogilvy & Mather
Skills
Art Direction, Copywriting
Media
Advertising
Project Industries
Advertising
American Express GOLD CARD PEI KETRON