As a proud sponsor of Pride, Hyatt wanted a print campaign to celebrate WorldPride’s 50th Anniversary in NYC. It’s not enough to join the conversation. You need an idea to stand behind during an otherwise rainbow-saturated 30 days.
I landed on a bold headline that captures how a hotel brand should be tackling equality—not a quiet, supportive sponsorship, but a loud and clear statement: Don’t get a room.
We support love of all kinds. Let it show.
- Project Roles
- Conceptual, Copywriting, Integrated, Print
- Apparel, Magazines
- Project Industries