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Urban Mistletoe

Problem + Solution I wanted to create a street art project that would make people engage with it. No client, no brief, no money. #urbanmistletoe was born, and its mission – Get people to spread holiday cheer through kisses and #hashtags. My partner and I designed, wrote and assembled a set of posters and 3d mistletoe that we spread throughout SF. We created a website that mapped the mistletoe locations, let you print your own and showed off a library of hashtagged images. My Role Art Direction, copywriting, web development, product design, wheat pasting and mistletoe placing.

Project Roles
Art Director, Designer
Company
Myself
Skills
3D
Media
3D Printed Prototypes, Advertising, Brand Identity
Urban Mistletoe
Urban Mistletoe
Urban Mistletoe
Urban Mistletoe
Urban Mistletoe
Urban Mistletoe