Urban Mistletoe

Problem + Solution
I wanted to create a street art project that would make people engage with it. No client, no brief, no money.

#urbanmistletoe was born, and its mission – Get people to spread holiday cheer through kisses and #hashtags.

My partner and I designed, wrote and assembled a set of posters and 3d mistletoe that we spread throughout SF. We created a website that mapped the mistletoe locations, let you print your own and showed off a library of hashtagged images.

My Role
Art Direction, copywriting, web development, product design, wheat pasting and mistletoe placing.