While at McCann, I worked on fleshing out the new look and feel for the Borgata Hotel & Casino in Atlantic City. With an inspiration of bright lights, long nights, and an all around party, the Borgata now stands out as a vibrant casino destination for a younger crowd. Concept by the talented Doug Koh.
- Project Roles
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Guidelines, Branding
- Project Industries
- Advertising, Beverage, Entertainment, Luxury