Oretta celebrates Italian food and its role in bringing people together at any hour of the day. The identity takes its cue from Italian food and the cyclical nature of time. With the use of geometric shapes and imagery from old family VHS tapes, the visual language brings together the space as well as the cuisine. Bright pink hues working in sync with the colour palette of the dining space also play an integral role in creating a memorable brand experience.
- Project Roles
- Art Director
- Biography Design
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Identity, Branding, Illustrations
- Project Industries