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Raycon - Packaging Design

I designed Raycon's product packaging for the E50 and X90 Titan earbuds at the end of 2018. The packaging closely adheres to Raycon's reformulated branding guidelines, meant to maximize consistency and impact. The E50 packaging is all about lifestyle. I used red to suggest young power and dynamic movement (as defined by our production persona). X90 is more sporty. I used blue to hint at water resistance and provoke a vivid sense of athletic strength. Sound waves are another element used in Raycon's branding. These pay homage to the story of Ray J, the company's iconic co-founder.

Project Roles
Project Manager
Company
Raycon global
Skills
Adobe Illustrator, Adobe Photoshop
Media
Packaging
Project Industries
Startups, Technology
Raycon - Packaging Design
Raycon - Packaging Design
Raycon - Packaging Design
Raycon - Packaging Design
Raycon - Packaging Design
Raycon - Packaging Design