EVENT: Maybelline NYFW - Sept 2018
For the 5th straight season, I worked with Maybelline to create the Maybelline New York Fashion Week Content Studio.
Every year dozens of international markets visit NYC, the home of Maybelline NY, to attend star-studded parties, see fashion shows and most importantly, to create content. We created a branded environment that they could create this content in. Add in the latest photo and video equipment, full production and photo assistants and you have a full service studio! This year we added the Maybelline House into the mix, a 360 interactive branded customer experience in the Hotel Indigo on the Lower East Side.
On the 21st floor the content studio took over 3 hotel suites. We had a record number of markets visit this year, including: Germany, Mexico, Russia, China, Taiwan, Croatia, Japan, and more.
We also hosted several of the brand’s spokesmodels throughout the week. Superstars Adriana Lima, Emily DiDinato, Herieth Paul and Josephine Skriver all prepped for various shows events and the annual Maybelline Party in our content studios after hours.
We were host to amazing makeup artists such as Gato, Erin Parsons and Grace Lee. All of whom also taught Master Classes in the learning annex of the Maybelline House throughout the week.
Lastly, a Maybelline House branded double decker bus toured various markets and their photographers through 7 major NYC attractions including: Brooklyn Bridge, Dumbo Carousel, Central Park and the Flatiron Building.