Beetlejuice on Broadway
Wickedly funny, subversively macabre, and outrageous to the core, Beetlejuice takes the much-loved movie and brings an unforgettable twist to the undead. But just below its decomposing surface beats a musical with real heart. We pitched the upcoming Broadway production as an unexpected, X-rated, raunchy romp of a time at the theater that both avids and fans of the film would fall for. The afterlife afterparty is big, loud and disruptive and audiences won't be able to look away. So we made sure our creative did just that.
Here are some examples of print, radio (inspired by Jimmy Kimmel's Unnecessary Censorship) and OOH pieces we developed.
- Project Roles
- Serino Coyne
- Copywriting, Scripting
- Advertising, Commercials - Broadcast, Commercials - Radio, Key Art
- Project Industries
- Advertising, Entertainment