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70th Annual Tony Awards Digital Experience (Webby Winner)

To celebrate the 70th anniversary of the Tony Awards®, we wanted to pay tribute to a rich heritage while celebrating a season of unparalleled creativity and innovation that would pave the way for tomorrow. We know theatre is often considered a niche industry with a very specific audience, but our goal was to make sure that history would have its eyes on Broadway this season. We brought the Tony Awards® beyond the bounds of Broadway to the entire world with a fully integrated digital experience—from a digital platform to celebrate the specific stories of our season, to a digital news aggregate, an original video series, and a six-month social media extravaganza, all the way through to our six-hour fully produced red carpet and behind the scenes live show (in partnership with Nordstrom and BroadwayHD).

Project Roles
Content Producer, Copywriter, Event Producer
Serino Coyne
Content Strategy, Copywriting, Entertainment, Social Media Strategy
Branded Content, Case Study Videos, Events, Interactive Videos, Social Media Content, Social Media Copy
Project Industries
Advertising, Entertainment
70th Annual Tony Awards Digital Experience (Webby Winner)