70th Annual Tony Awards Digital Experience (Webby Winner)
To celebrate the 70th anniversary of the Tony Awards®, we wanted to pay tribute to a rich heritage while celebrating a season of unparalleled creativity and innovation that would pave the way for tomorrow. We know theatre is often considered a niche industry with a very specific audience, but our goal was to make sure that history would have its eyes on Broadway this season.
We brought the Tony Awards® beyond the bounds of Broadway to the entire world with a fully integrated digital experience—from a digital platform to celebrate the specific stories of our season, to a digital news aggregate, an original video series, and a six-month social media extravaganza, all the way through to our six-hour fully produced red carpet and behind the scenes live show (in partnership with Nordstrom and BroadwayHD).
- Project Roles
- Content Producer, Copywriter, Event Producer
- Serino Coyne
- Content Strategy, Copywriting, Entertainment, Social Media Strategy
- Branded Content, Case Study Videos, Events, Interactive Videos, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Entertainment