Some products just sell themselves. Goat milk is not one of those products. During research, most people found it strange and undesirable. Many others had no idea it’s even something you can buy. Add to that a price tag that’s twice as expensive as cow and plant milks, and you can see why converting people goat milk would be a monumental challenge. So we went big, bold and premium. We gave Meyenberg a modern look that stands out on the shelves, a voice that commands attention, and a personality you can’t help but to like. See the print, broadcast, event sponsorship and influencer creative at www.mrjessegolden.com.