To help Dean’s Dairy Dip capitalize on the excitement surrounding the upcoming football season and the passion of the brand’s “Real Dippers” audience, I dreamed up a googly-eyed, gravelly-voiced dipping coach who’s deeply dedicated to getting his dippers ready for the season. With a modest budget, we produced pre-roll and video banners that make a hard-to-miss connection between Dean’s Dairy Dip and gridiron glory.