Nike World Cup Jersey Customization
Nike Soho tapped Doubleday & Cartwright to design a customization program centered around the 2018 FIFA World Cup. We developed a modular system of graphics inspired by the gameplay and storylines of the competition. Customers had the ability to choose their jersey, patch color, illustration, and shape, as well as additional details such as faux-sponsor logos and jersey number styles.
- Project Roles
- Designer, Illustrator
- Adobe Illustrator, Apparel Design
- Apparel, Illustrations
- Project Industries
- Fashion, Lifestyle, Sports