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Covergirl Campaign

Wrote the best known tagline and built the best loved brand in the beauty business. Introduced Covergirls Queen Latifah, Ellen, the first Coverboy, James Charles, and changed the face of beauty forever.

Project Roles
Creative Director, Writer
Company
Covergirl
Skills
Copywriting, Creative Direction
Media
Branded Content, Commercials - Video, Social Media Content
Covergirl Campaign