Program I created for Alaska Airlines + University of Washington
Alaska Airlines wanted ideas for filling goodie bags for incoming freshmen at the University of Washington. They were expecting to get ideas for things like logo water bottles. Instead, I saw a bigger opportunity—to create a program where UW students can earn flyer status with Alaska just by getting good grades.
I was able to take this project from an assumed small execution, to the launch of a major acquisition program that not only performed beyond expectations for the Alaska client, but also became a featured case study for the Rauxa agency.
- Project Roles
- Copywriter, Creative Director, Executive Producer
- Alaska Airlines
- Conceptual, Copywriting, Creative Direction, Creative Strategy
- Advertising, Branded Content, Events
- Project Industries