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Chobani Rebrand

Chobani’s reimagined brand emerged from the founder’s fairytale-like belief that better food leads to a better world. It’s why the company culture pulses with stories of good (natural food) versus evil (processed food). This new brand earned 9 billion media impressions, 473 media placements, 94% positive sentiment online, and, since launch, the company has helped set new sales records four times.

Project Roles
Designer
Company
Chobani
Skills
Conceptual, Design, Packaging Design
Media
Branding, Packaging
Project Industries
Packaged Goods
Chobani Rebrand
Chobani Rebrand
Chobani Rebrand
Chobani Rebrand
Chobani Rebrand
Chobani Rebrand
Chobani Rebrand
Chobani Rebrand
Chobani Rebrand
Chobani Rebrand
Chobani Rebrand
Collaborators