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JEWEL-OSCO — BE A LOCAL

No one knows Chicago like Jewel-Osco. Not Whole Foods. Not Mariano's. Not Trader Joes. "The Jewels" has been a key part of the community since 1899. These days, grocers are quick to throw around the word "local." But Jewel owns local. And this Gold Telly-winning campaign puts their stake back in the ground, with a giant city of Chicago flag waving from the top of it.

Project Roles
Copywriter, Creative Director
Company
Superfly
Skills
Conceptual, Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Retail