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Casper Sleep Channel

A recent study published in the New Scientist estimated that poor sleep costs the American economy $40billion a year due to poor health. It’s a growing epidemic symptomatic of a time poor age and one of the biggest culprits is our addiction to digital devices and social media. We wanted to elevate Casper beyond just mattresses and reframe it as a Sleep company, repositioning it as a wellness brand with a mission to help America get some sleep. In any way possible. So we launched the Casper Sleep Channel on IGTV, Spotify and Youtube. Twice a week our host June the Moon goes on the air at 10pm to encourage us to get off our phones and listen to some sleep inducing content - meditations, soundscapes and bedtime readings.

Project Roles
Art Director, Content Strategist, Copywriter, Creative Director
Stink Studios
Art Direction, Content Strategy, Copywriting, Creative Direction, Social, Social Media Strategy
2D Animations, Mobile Apps
Project Industries
Advertising, International, Retail
Casper Sleep Channel
Casper Sleep Channel