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Novaform Brand Identity

We were tasked with creating the brand guidelines and social content to launch mattress brand Novaform. My partner and I worked together to craft a brand voice and look and feel that felt unique in a crowded mattress market. We wanted it to feel dreamy but still smart and practical. We then executed the launch social content based on our guidelines.

Project Roles
Art Director
Company
Vaynermedia
Skills
After Effects, Art Direction, Conceptual
Media
Brand Identity, Advertising
Project Industries
Advertising
Novaform Brand Identity
Novaform Brand Identity
Novaform Brand Identity
Novaform Brand Identity