Microsoft Small Business Owners
Based on research findings, the challenge was to understand how small business' unique needs and mindsets change as they relate to digital tools and tech-enabled services. My main role in this project was to conceptualize and create a visual language that would give life to the personas and journeys artifacts while stringing them together into a cohesive visual narrative. In addition, I spearheaded the creation/planning of an immersive experience to showcase the projects' deliverables in Accenture's Microsoft liquid studio for CALs and client-walkthroughs.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop, Design
- Branding, Posters, Prototypes, User Journeys
- Project Industries