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Microsoft Small Business Owners

Based on research findings, the challenge was to understand how small business' unique needs and mindsets change as they relate to digital tools and tech-enabled services. My main role in this project was to conceptualize and create a visual language that would give life to the personas and journeys artifacts while stringing them together into a cohesive visual narrative. In addition, I spearheaded the creation/planning of an immersive experience to showcase the projects' deliverables in Accenture's Microsoft liquid studio for CALs and client-walkthroughs.

Project Roles
Art Director, Designer
Company
Fjord
Skills
Adobe Illustrator, Adobe Photoshop, Design
Media
Branding, Posters, Prototypes, User Journeys
Project Industries
Technology
Microsoft Small Business Owners
Microsoft Small Business Owners
Microsoft Small Business Owners
Microsoft Small Business Owners
Microsoft Small Business Owners