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General Electric | My Mom Makes

GE was looking for the best way to salute all the badass mom-gineers out there. Whether fixing, hacking or redesigning things, moms have a knack for finding solutions and achieving feats of greatness in everyday life. I conceived, wrote the script, and casted the talent for the spot.

Project Roles
Copywriter
Company
BBDO New York
Skills
Copywriting
Media
Commercials - Video