BASIC needed to double its size within 6 months, as well as open new office in Mountain View, California. As it prepared to scale the agency, it was clear it needed to establish a plan for growth – one that would guide and motivate the team while ensuring the values and vision remained intact.
To help strengthen the company culture and attract world class talent, we created the BASIC Culture Manual – an online guide for new hires that helps streamline the employee on-boarding process and build alignment towards a collective future.
I was in charge of all the content on the site. Shot and edited all of the photography as well as directed the videos and reel.
Checkout the website here: culture.basicagency.com
- Project Roles
- Director, Photographer
- Cinematography, Portrait Photography, Art Direction
- Case Study Videos, GIFs, Interactive Videos, Photography, Podcasts, Social Media Content
- Project Industries
- Advertising, B2B, Technology