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EWC- Ax The Pink Tax

European Wax Center wanted to connect with their consumer on a more personal level, so they took up a cause that affected their strong, confident, female consumer base and worked to build awareness around it. That issue is the Pink Tax, a “taxation” on basic goods and services marketed toward women. Think razors, body lotion, baby bottles, CANES… yeah, it’s absurd. And in year two of this campaign, we’re letting people know just that. (And giving them means to ax it.)

Project Roles
Art Director
Company
247 Laundry Service
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Content, Content Strategy, Creative Direction, Creative Research, Design, Keynote, New Business, Social
Media
Brand Films, GIFs, Infographics, Manifestos, Microsites, Social Media Content, Typography, Visual Designs
Project Industries
Advertising, Beauty, Lifestyle
EWC- Ax The Pink Tax
EWC- Ax The Pink Tax
EWC- Ax The Pink Tax
EWC- Ax The Pink Tax
EWC- Ax The Pink Tax
EWC- Ax The Pink Tax