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Land Rover "Bottle Cap"

Land Rover vehicles can withstand extreme temperatures. But the people within them, not so much. As part of a dealership promotion, we developed a cap for the driver. The "Land Rover Bottle Cap" was not just something to wear but also served as a water filter, helping drivers stay hydrated as they journey through Africa.

Project Roles
Creative Director
Company
Y&R South Africa
Skills
Creative Direction, Creative Strategy
Media
Product Designs
Project Industries
Automotive
Land Rover "Bottle Cap"