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Land Rover "Bottle Cap"
Land Rover vehicles can withstand extreme temperatures.
But the people within them, not so much.
As part of a dealership promotion, we developed a cap for the driver.
The "Land Rover Bottle Cap" was not just something to wear but also served as a water filter, helping drivers stay hydrated as they journey through Africa.
- Project Roles
- Creative Director
- Company
- Y&R South Africa
- Skills
- Creative Direction, Creative Strategy
- Media
- Product Designs
- Project Industries
- Automotive
