Land Rover "Turning urban billboards into the beginning of Adventure"
South Africa is a country rich with great outdoors locations.
However most people live within the borders of large cities.
To promote Freelander 2, we reminded South Africans about these exciting destinations by we turning billboards into the starting points of extraordinary adventures. Our billboards show, as the crow flies, the distance to well known and iconic outdoor 4x4 destinations across southern Africa.
- Project Roles
- Art Director, Copywriter, Creative Director
- Y&R South Africa
- Art Direction, Conceptual, Design, Creative Direction
- Project Industries