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Land Rover "Turning urban billboards into the beginning of Adventure"

South Africa is a country rich with great outdoors locations. However most people live within the borders of large cities. To promote Freelander 2, we reminded South Africans about these exciting destinations by we turning billboards into the starting points of extraordinary adventures. Our billboards show, as the crow flies, the distance to well known and iconic outdoor 4x4 destinations across southern Africa.

Project Roles
Art Director, Copywriter, Creative Director
Company
Y&R South Africa
Skills
Art Direction, Conceptual, Design, Creative Direction
Media
Billboards
Project Industries
Automotive
Land Rover "Turning urban billboards into the beginning of Adventure"