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USPS Irresistible Mail

The United States Postal Service needed a creative way to showcase how technology can bridge the gap between direct mail and digital campaigns. So we created a book of DMs called Irresistible Mail. We created 3 fictional companies. The book won an ECHO award for content, and was a Webby finalist.

Project Roles
Copywriter
Company
MRM//McCann
Skills
Conceptual, Copywriting, Digital Tech
Media
Products - Digital
Project Industries
Advertising, B2B, Government