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Great Wolf Lodge Seasonal Campaigns

Before we were AOR, we pitched two seasonal campaigns for Great Wolf Lodge. The strategy was based on the idea that parents are busier than ever, and look to their kids for vacation planning help. Digital summer campaign included digital pre-roll video, social video, display, paid social and a collaboration with kidfluencer Ava Ryan. Our winter campaign included digital pre-roll video, display, and paid social.

Project Roles
Copywriter
Company
MRM//McCann
Skills
Conceptual, Copywriting, New Business
Media
Commercials - Video, Interactive Videos, Social Media Content
Project Industries
Advertising, Travel/Tourism