SOL is the first brand of Free Range Eggs from Uruguay, internationally certified, with partners (chefs and restaurants) who care about having a quality and natural product in their kitchen. For the design of this new brand since its naming through the logo and finally reflected in the design of its packaging, it was sought to free itself from the clichés of the category, turn to a clean, frank design that transmits the quality of the product. From the graphic point of view, the idea was to show this free hen, in its natural form of free grazing, which is the basis of the promise of the product.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Art Direction, Design
- Project Industries
- Packaged Goods