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Tide | NFL

We partnered with the NFL and Fox, to debut multiple new spots each week on Thursday Night Football. Each spot ran only once, and was integrated to feel like part of the NFL broadcast, making viewers question: “Is this an NFL game, or a Tide ad?”

Project Roles
Copywriter
Skills
Celebrity, Comedy, Commercial, Conceptual, Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising