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Australian Dream | Believe in the Comeback :60 TV Spot

After having fallen from being the number one pain relief cream in the nation to number 10, Australian Dream was in dire need of repositioning. So we took their expected, salesy campaign featuring aging celebrity spokespeople and replaced it with “Believe in the Comeback” – a rally cry to erase pain and doubt, and prove your age wrong. Watch the spot: http://bit.ly/2ZjX84Y

Project Roles
Copywriter, Creative Director
Australian Dream
Copywriting, Scripting
Project Industries
Packaged Goods