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IKEA FAMILY User Experience

How can IKEA's loyalty program, 100 million members and growing, gain the life-long trust their FAMILY program was meant to deliver?

Project Roles
Creative Director
Company
IKEA
Skills
Creative Direction, Ethnographic Research, Scripting, Brand Strategy, Design Strategy, Experiential, User Research
Media
Product Designs, Briefs, Customer Journey Map, Interaction Designs, Products - Digital, Prototypes, Service Designs, User Journeys
Project Industries
Retail
IKEA FAMILY User Experience