IKEA FAMILY User Experience
How can IKEA's loyalty program, 100 million members and growing, gain the life-long trust their FAMILY program was meant to deliver?
- Project Roles
- Creative Director
- Creative Direction, Ethnographic Research, Scripting, Brand Strategy, Design Strategy, Experiential, User Research
- Product Designs, Briefs, Customer Journey Map, Interaction Designs, Products - Digital, Prototypes, Service Designs, User Journeys
- Project Industries