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Great Wolf Lodge Brand Campaign

The campaign strategy was based on the insight that millennial parents are more distracted, more diverse, and more independent than their parents. They have less time to spend with their kids, so they want to make the most of it. In the very crowded family hospitality category, pretty much every ad is about fun— but parents don’t plan vacations because they want to ride water slides. They plan vacations because they want quality bonding time with their loved ones. Our challenge was to help Great Wolf Lodge rise above the “stuff” to sell meaningful, memorable moments.

Project Roles
Copywriter
Company
MRM//McCann
Skills
Brand Strategy, Broadcast, Conceptual, Copywriting, Creative Strategy, Digital, Social
Media
Advertising, Commercials - Broadcast, Social Media Content, Social Media Copy
Project Industries
Advertising, Travel/Tourism